top of page

How to win against the
Big Guy?

We create brand, innovation and GTM breakthroughs that challenge conventions so that you can shift conversations to your advantage.

Work

Electra.png
Electra.png

Services

​

Market Mapping
Insighting

Product Story

​

Big Guy: Commodification

mai.png
Mai Labs_edited.jpg

Services

​

Market Sizing

Value Proposition

Product Strategy

GTM Strategy

Revenue Model

​

Big Guy: Hype Curve

mondelez 2.png
Mondelez-Logo_edited.png

Services

​

Innovation pipeline

Cross-functional Co-creation

Innovation Process

Innovation Coaching

​

Big Guy: Category Norms

red bull 2.png
red bull_edited.jpg

Services

Market Research
Insighting

Market Prioritisation

User Segmentation

Proposition

Campaign & Activation Ideas

Big Guy: Indifference

Technology

Services

​

Mentoring
GTM masterclasses for
B2B & Deeptech

StartupX-white-bg_edited.jpg

Big Guy: Features-Led

sanofi.png

Services

​

Wargaming

GTM Strategy

Partnerships

Business Models

​

Sanofi_edited.jpg

Big Guy: Digital first

supermarket shelves_edited.jpg

Services

​

Categories & trends research

Territories of opportunities

fairprice-logo_edited.jpg

Big Guy: Market Leaders

Senoko Gasworkk.jpg

Services

​

Transformation 

& Culture Change

bootcamp

city_energy_logo_edited_edited.jpg

Big Guy: Legacy mindset

Beliefs

01

If you are not the Big Guy, you cannot win if you fight like everyone else.

02

You must invest in differentiated brand building

to get noticed and preferred.

03

To build relevant differentiation you must challenge the rules created by the big guys.

04

Your actions, not words will make you stand-out and shift conversations to your advantage.

In Safe Hands

Joël Céré

Chief Possibilities Officer

With over 20 years of experience in brand strategy, innovation, transformation, and GTM, Joël is a seasoned strategist who has spearheaded the development of category-defining brands and innovation using cutting-edge creative technologies.

​

Joël has worked with multinational corporations such as Unilever, P&G, MondelÄ“z, Coca-Cola, Nestlé, Kellogg's, Abbott, Merck, Pernod-Ricard, Red Bull, Sanofi, Sennheiser and many more across Europe and Asia-Pacific.
 

He is now building the brands of tomorrow by helping startups and scaleups grow through differentiation and better GTM.

Joel Cere Circle.png
  • LinkedIn

StartupX

"His approachability and passion for the subject matter were evident, leaving our participants with actionable insights they could immediately apply."

Services Stack

Market Orientation

  • Macro-trends

  • Market Mapping

  • Market Sizing

  • Consumer & Business Insights

  • Competitive Landscape

​

Insighting & Segmentation

  • Ethnography

  • Conversations Audit

  • Qualitative Research

  • Quantitative Research

  • Personas

  • Ai Synthetic Users

  • User Journeys

Brand Positioning & Proposition

  • Brand Strategy

  • Value Proposition

  • Product Story

  • Brand Identity

​

​

​

Business Model

  • Lean Canvas

  • Revenue Model

Product & Experience

  • Innovation

  • Renovation

  • Prototyping

  • User Co-creation

  • Crowdsourcing

  • Ai concept ideation 

GTM

  • Demand Generation

  • Lead Generation

  • Landing pages

  • GTM Strategy

  • Sales & Partnership Strategy

  • Content Planning & Ideation

Get in touch

bottom of page