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How to win against the
Big Guy?

We help start-ups and grown-ups create brand, innovation and GTM strategies that challenge conventions so that they can shift conversations to their advantage.

Work

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Services

Market Mapping
Insighting

Product Story

Big Guy: Commodification

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Services

Market Sizing

Value Proposition

Product Strategy

GTM Strategy

Revenue Model

Big Guy: Hype Curve

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Services

Innovation pipeline

Cross-functional Co-creation

Innovation Process

Innovation Coaching

Big Guy: Category Norms

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Services

Market Research
Insighting

Market Prioritisation

User Segmentation

Proposition

Campaign & Activation Ideas

Big Guy: Indifference

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Services

Wargaming

GTM Strategy

Partnerships

Business Models

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Big Guy: Digital first

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Services

Categories & trends research

Territories of opportunities

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Big Guy: Market Leaders

Technology

Services

Mentoring
GTM masterclasses for
B2B & Deeptech

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Big Guy: Features mindset

Beliefs

01

If you are not the Big Guy, you cannot win if you fight like everyone else.

02

You must invest in differentiated brand building

to get noticed and preferred.

03

To build relevant differentiation you must challenge the rules created by the big guys.

04

Your actions, not words will make you stand-out and shift conversations to your advantage.

In Safe Hands

Joël Céré

Chief Possibilities Officer

With over 20 years of experience in brand strategy, innovation, transformation, and GTM, Joël is a seasoned strategist who has spearheaded the development of category-defining brands and innovation using cutting-edge creative technologies.

Joël has worked with multinational corporations such as Unilever, P&G, Mondelēz, Coca-Cola, Nestlé, Kellogg's, Abbott, Merck, Pernod-Ricard, Red Bull, Sanofi, Sennheiser and many more across Europe and Asia-Pacific.
 

He is now building the brands of tomorrow by helping startups and scaleups grow through differentiation.

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  • LinkedIn

StartupX

"His approachability and passion for the subject matter were evident, leaving our participants with actionable insights they could immediately apply."

Services Stack

Market Orientation

  • Macro-trends

  • Market Mapping

  • Market Sizing

  • Consumer & Business Insights

  • Competitive Landscape

Insighting & Segmentation

  • Ethnography

  • Conversations Audit

  • Qualitative Research

  • Quantitative Research

  • Personas

  • Ai Synthetic Users

  • User Journeys

Brand Positioning & Proposition

  • Challenger Brand

  • Value Proposition

  • Product Story

  • Brand Identity

Business Model

  • Lean Canvas

  • Revenue Model

Product & Experience

  • Innovation

  • Renovation

  • Prototyping

  • User Co-creation

  • Crowdsourcing

  • Ai concept ideation 

GTM

  • Demand Generation

  • Lead Generation

  • Landing pages

  • GTM Strategy

  • Sales & Partnership Strategy

  • Content Planning & Ideation

Get in touch

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