How to win against the
Big Guy?
We create brand, innovation and GTM breakthroughs that challenge conventions so that you can shift conversations to your advantage.
Work
Services
Market Mapping
Insighting
Product Story
Big Guy: Commodification
Services
Market Sizing
Value Proposition
Product Strategy
GTM Strategy
Revenue Model
Big Guy: Hype Curve
Services
Innovation pipeline
Cross-functional Co-creation
Innovation Process
Innovation Coaching
Big Guy: Category Norms
Services
Market Research
Insighting
Market Prioritisation
User Segmentation
Proposition
Campaign & Activation Ideas
Big Guy: Indifference
Services
Mentoring
GTM masterclasses for
B2B & Deeptech
Big Guy: Features-Led
Services
Wargaming
GTM Strategy
Partnerships
Business Models
Big Guy: Digital first
Services
Categories & trends research
Territories of opportunities
Big Guy: Market Leaders
Services
Transformation
& Culture Change
bootcamp
Big Guy: Legacy mindset
Beliefs
01
If you are not the Big Guy, you cannot win if you fight like everyone else.
02
You must invest in differentiated brand building
to get noticed and preferred.
03
To build relevant differentiation you must challenge the rules created by the big guys.
04
Your actions, not words will make you stand-out and shift conversations to your advantage.
In Safe Hands
Joël Céré
Chief Possibilities Officer
With over 20 years of experience in brand strategy, innovation, transformation, and GTM, Joël is a seasoned strategist who has spearheaded the development of category-defining brands and innovation using cutting-edge creative technologies.
Joël has worked with multinational corporations such as Unilever, P&G, Mondelēz, Coca-Cola, Nestlé, Kellogg's, Abbott, Merck, Pernod-Ricard, Red Bull, Sanofi, Sennheiser and many more across Europe and Asia-Pacific.
He is now building the brands of tomorrow by helping startups and scaleups grow through differentiation and better GTM.
Services Stack
Market Orientation
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Macro-trends
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Market Mapping
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Market Sizing
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Consumer & Business Insights
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Competitive Landscape
Insighting & Segmentation
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Ethnography
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Conversations Audit
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Qualitative Research
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Quantitative Research
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Personas
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Ai Synthetic Users
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User Journeys
Brand Positioning & Proposition
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Brand Strategy
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Value Proposition
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Product Story
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Brand Identity
Business Model
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Lean Canvas
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Revenue Model
Product & Experience
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Innovation
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Renovation
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Prototyping
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User Co-creation
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Crowdsourcing
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Ai concept ideation
GTM
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Demand Generation
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Lead Generation
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Landing pages
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GTM Strategy
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Sales & Partnership Strategy
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Content Planning & Ideation